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Larry Van Sant | Frederick, MD

In our clients' own words

The success of our clients is what speaks volumes for us...

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I am delighted to recommend Sandler Training to you. Larry Van Sant and his team has assisted our insurance company in growing our book of business, ramping up our customer service team, and providing valuable candidate profile assistance when hiring new employees. Not only is Larry a top-notch trainer, but he has become a mentor, coach, and friend to us. He takes a personal interest in his customers and provides many value added experiences. I am constantly amazed by his kindness and the advice he gives me about strategies and ideas. He is full of fantastic ideas and plans that can boost the sales of any company. Please consider Sandler Training for your training needs. I strongly recommend and please feel free to contact me with any questions.

Marci Lyn Veronie, Senior Vice President, Sales & Marketing, Avemco Insurance Company

Client Testimonials:

Rodney Rose, RER Energy Group

I feel like the training has really started to define the salesman I am. I was very resistant at first, but now I really appreciate the work that you put into me. You have definitely been one of the most impactful people in my career. Thank you very much for all that you've done for me.

Matt Thomas Clay's Climate Control

Art Miesemer

RMA Worldwide Chauffeured Transportation

Lauren Nock

Director of Events & Client Development at RMA Worldwide Chauffeured Transportation

Erin Ruhl

Working with clients like Erin make our business a great joy. Thank you for your feedback. Check Out Our Testimonial with Erin Ruhl #Howtosucceed


Mike Fraley, Maryland Sunrooms

Four years ago I engaged Larry Van Sant, Sandler Training, to train our Underwriters and Customer Service Team in their program of Strategic Customer Care.  Larry took the time to understand our business needs and made modifications to the program that fit our business model.  The training improved our team's performance in calls taken, customer satisfaction, and consistent customer experience, and our revenue continued to grow.  I was so impressed with the results that we have continued to engage with Larry for the last four years and our team performance continues to improve.  

I highly recommend this program as well as Larry as a trainer, Larry wants his clients to get results and is willing to do whatever he can to help achieve that.

Marci Veronie 
Senior Vice President, Sales and Marketing
Avemco Insurance Company 

When our clients are successful, we know that we've succeeded in our mission.


Client Testimonials

On the Value of Training:

“The sales training program you [Larry] have been teaching is having wonderful results. I have over 25 years in contracting with another 2D in government service. The program structure has tied many loose ends together for me and has helped me structure not only my own efforts for Migrate2 but that of our newly established reseller program.

In many ways, I have been a ‘Sandler’ sales person for years. Since beginning this course I have seen my sales cycle shorten; learned how to not chase deals and waste time; improved my own close rate by over 30%, and created better opportunities at the same time.

As I went through my Sandler Training program, I began to deploy a channel partner program and incorporated the Sandler sales process into it. Our pipeline at M2 has over doubled.Opportunities that once took a year to firm up and close…are now shedding or closing in a much faster sales cycle.

Within the year, as I stabilize this channel program, one of the requirements to the higher level partners will be to take your program.”

- John Dwyier
Managing Principal, Migrate2


On the Power of Real-World Reinforcement & Profitability:

“I would like to thank you Larry for your outstanding consulting, training and coaching you have been providing at Tate Engineering Systems, Inc. Your extensive experience in business development, sales and sale management allowed you to quickly assess both individual needs for our Account Managers, as well as develop and implement an overall corporate sales training program working with our VP/Chief of Sales and Marketing. Applying the Sandler Sales Training techniques and extensive follow-up have developed both entry level and senior Account Managers into top preforming sales professionals.

When working with you it is very clear that you deeply care about improving the overall profitability of an organization and individual performance. Your personal commitment to individually work one-on-one coaching sales people in live sales calls with customers, and sales managers on sales management is unique.

I have dealt with consultants and coaches over the years, but none of them come close to you. You always look at the entire business with the goal of finding the best ways to profitably grow both the company and individuals at all levels of the organization.

Thanks to your efforts as we are on track for significant year over year sales growth. We look forward to continuing to use your expertise for sales training and coaching as we continue to grow!”

- Daniel T. Liscinsky
President and CEO, Tate Engineering Systems, Inc.

Roy Cook

Merrill Lynch

Industry: Financial Planning

Roy Cook, who works with Merrill Lynch to help clients strategize their retirement plans, explains his mindset when he started Sandler training. “When I was introduced to Sandler I didn’t think I had any problems,” he says. He did have problems, though, including the lack of a systematic approach to generating new business. “Sandler has a very logical, very cerebral approach to sales. I saw more than 20 percent growth in my business year after year. Some of that I attribute to the market, but a lot of it I attribute to the Sandler process, with me implementing it and working more efficiently.”

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